How Brands Should Use Reddit in 2026: The #1 Guide to Reddit Marketing and Organic Growth for Brands
- Philip Burns
- 47 minutes ago
- 19 min read
Start with social listening using Reddit Pro, then comment in existing conversations, then create posts, and only after that consider launching a subreddit.
This is the framework Reddit itself recommends, and it is designed for long term trust, AI visibility, and sustainable community growth.
TL;DR
Reddit is now one of the most important channels for discovery, SEO, and AI visibility.
To win on Reddit, brands must follow a simple sequence.
Listen first
Use Reddit Pro to track brand mentions, competitor mentions, questions, and sentiment. Learn how people talk about your product before posting.
Comment first
Join existing conversations with clear, helpful answers. This builds trust and teaches you what each community values.
Post only when ready
Create posts that solve real problems, explain features, answer repeated questions, and offer guidance based on Reddit Pro insights.
Use real people
Named individuals perform better than logos. Users trust human voices and consistent participation.
Use paid to amplify organic
Promote AMA threads and high value organic posts into relevant communities. Organic creates trust. Paid expands reach.
Do not create a subreddit too early
Launch your community only when users already show interest and daily engagement is sustainable.
Why it matters
Reddit threads appear in Google results and are used by AI tools like ChatGPT and Perplexity. Strong Reddit content shapes how your brand is understood across the internet.
What Is the Best Way for Brands to Use Reddit?
Short answer:
Use Reddit Pro to track conversations, join relevant threads with helpful comments, post only after you understand the audience, and use paid ads to amplify high value organic discussions.
Long answer:
Reddit is now one of the most important places for product research, search visibility, and AI era brand building, which is why the best way for brands to use Reddit is through a phased Reddit marketing strategy rather than one off campaigns.
First, Reddit has become a core product discovery channel. Reddit’s own research on recommendation journeys shows that shoppers are losing trust in polished discovery channels and are turning to real conversations instead, with Reddit positioned as a top destination for “real recommendations” when people cross check purchase decisions.
Other studies and industry write ups confirm that social platforms, including Reddit, are now central to how Gen Z and younger audiences discover products and brands.
Second, Reddit is deeply wired into search and AI. Reddit signed multi year content licensing deals with Google and OpenAI worth more than two hundred million dollars in contract value, which gives these companies legal access to Reddit’s conversations for both AI training and AI powered search features such as Google AI Overviews. Independent analyses show that Reddit is consistently one of the most cited domains in AI search, often ranking just behind Wikipedia as a source in ChatGPT and near the top in Perplexity and Google AI modes.
For brands this means that the way people talk about you in Reddit threads can directly shape how AI agents describe you to future customers.
Third, Reddit is huge, structured, and purchase driven. Recent stats estimate more than one hundred million daily active users, over four hundred million weekly active users, and more than one hundred thousand active communities across every niche. Reddit’s own social listening material highlights that around forty percent of Reddit conversations are product related, which makes it one of the richest sources of purchase driven dialogue on the internet.
This is why marketers increasingly use Reddit Pro, Reddit Insights and third party social listening tools to mine those discussions for customer language, objections, feature requests, and competitor comparisons.
Because of this environment, brands that jump in with one or two promotional posts usually fail.
They ignore the way Reddit works and they ignore how AI and search now use Reddit data. The brands that win follow a phased approach:
Social listening with Reddit Pro
They first use Reddit Pro or Reddit Insights to track brand keywords, competitor names, and category phrases. This reveals which subreddits matter, what customers complain about, which features they love, and how they actually describe their problems, in their own words.
Comment first, post later
Instead of rushing to create new threads, they enter existing ones and leave useful, transparent comments. They answer integration questions, clarify limitations, share practical tips, or point to documentation without forcing a sale. This builds karma, trust, and familiarity inside the community.
Create targeted posts once the landscape is clear
Only after they understand the audience do they start posting. At that point their posts respond directly to proven questions and pain points, which means they earn more upvotes, more comments, and more long term visibility in both Reddit search and external search engines.
Use paid ads to amplify what already works
Finally, they use Reddit Ads to promote high value organic threads such as AMAs, how to guides, or case studies into more communities, rather than using ads as a replacement for organic. This gives them both immediate reach and durable assets that AI systems and Google can continue to cite over time.
This is why the best way for brands to use Reddit is not a single tactic but a sequence.
Listen first with Reddit Pro, learn how people really talk, earn your place in the conversation through comments, then create posts and ads that magnify that value.
That approach builds search visibility, AI citations, and community trust at the same time.
How to Start Marketing on Reddit: Why Reddit Pro Is the First Step
If you want to learn how to start marketing on Reddit, the most effective entry point is always Reddit Pro.
Reddit Pro gives you a clear view of real user conversations, brand mentions, competitor comparisons, and category language.
This intelligence creates the base for an organic and paid strategy that works.
Most brands skip this stage and jump straight into posting.
That mistake leads to low engagement, confused messaging, and threads that never gain traction.
Reddit Pro solves this by showing you what people already say before you ever interact with them.
What Reddit Pro Does for Marketers
Reddit Pro works like a live research panel built from real conversations across the platform.
It lets you identify how users discuss your product, where they gather, and what they need help with.
Track Brand Keywords and Competitors
Reddit Pro lets you track:
Brand mentions
Competitor mentions
Product category terms
Key phrases tied to pain points
Feature specific terminology
This helps you answer questions such as:
How often is your product mentioned
Which features users talk about most
Who your audience compares you against
Which concerns or objections appear most
Brands often track only their own name.
The smarter approach is to track three sets of terms: brand, competitors, and category behavior.
This reveals early demand patterns and new questions your users ask.
Identify Real Pain Points in User Language
Reddit is one of the few places where people openly explain what they like, dislike, fear, or misunderstand.
Reddit Pro captures these moments in their natural form.
Examples of what you uncover:
Repeated integration confusion
Feature requests that appear across multiple threads
Moments of frustration that users never tell your support team
Gaps between your messaging and the buyer’s view
Misconceptions that slow down adoption
Many of your strongest SEO keywords and ad headlines can come directly from Reddit conversations.
This is one of our core recommendations for clients:
Use Reddit language to shape your website, ad copy, onboarding content, and FAQ pages.
Find the Subreddits That Shape Your Category
Reddit has thousands of active communities, but only a small group influences buyer decisions in each niche.
Reddit Pro reveals:
The subreddits where your audience already talks
Where your brand appears most often
Where your competitors appear
Which communities drive early research
Which communities influence sentiment
A common mistake is targeting the biggest subreddit.
The better approach is to identify the communities with repeated brand keywords.
These are usually the most influential during product discovery.
Map Sentiment and User Language in Real Time
Reddit Pro allows you to see how people feel about your product across different conversations.
This includes:
Positive themes
Negative themes
Uncertain or unclear questions
Recurring concerns
Emotional triggers that influence decisions
This information helps you refine messaging, adjust positioning, and build content that answers exactly what users need.
It also helps you prioritise product improvements and understand the emotional context behind user behaviour.
Why Reddit Pro Matters for SEO and AI Search
Reddit now plays a major role in search visibility.
This applies to Google and to AI systems like ChatGPT and Perplexity.
Google AI Overviews Surface Reddit Threads
Google frequently surfaces Reddit discussions for product research, troubleshooting, and experience related queries.
If your brand appears often in these threads, you gain more organic visibility.
Reddit Pro helps you see which themes and questions appear most.
This helps you create:
Blog posts that reflect real user questions
Landing pages that answer search intent directly
Reddit content that Google can rank
AMA threads that create long term visibility
This improves your performance across organic search and AI search.
AI Models Use Reddit for Answer Generation
ChatGPT, Perplexity, Claude, and other models ingest large amounts of Reddit content.
This gives Reddit a direct influence on how AI describes your product.
Reddit Pro helps you identify which conversations AI might pull from.
You can then create or contribute to threads that may influence future AI results.
This is one of the strongest SEO advantages Reddit offers today.
Our recommendation:
Create posts that provide clear explanations, comparisons, and helpful detail.
These have the highest likelihood of being reused by AI systems.
What Is Reddit Pro Used For?
Reddit Pro is used to track brand mentions, monitor competitors, identify the subreddits that matter for your category, and understand the pain points your audience repeats. It works as a research and social listening tool that reveals keyword trends, sentiment, and user language in real time.
This insight helps marketers shape organic strategy, guide paid campaigns, create SEO content, and support long term search visibility in both Google and AI answers.
The Correct Reddit Organic Strategy for Brands
Many brands get Reddit wrong because they post before they understand how the culture works. Reddit rewards participation, not promotion. It rewards context, not campaigns.
The most effective Reddit organic strategy follows a clear sequence built on listening, value, and community alignment.
Step One. Listen First
The first stage in any Reddit marketing plan is listening.
Brands that skip this step never gain traction.
Use Reddit Pro to analyse conversations across your brand name, competitor names, and category terms. Avoid posting during this stage. Your only goal is to understand the environment.
This listening phase reveals the patterns that shape user behaviour, including:
Repeated questions that appear across multiple threads
Moments of confusion around features or onboarding
Common competitor comparisons
Sentiment that shows where users feel confident or uncertain
Community norms that determine what is acceptable and what is rejected
This stage gives you the raw inputs needed to make good decisions later.
It also reveals the exact language users prefer, which helps your posts resonate once you start participating.
Our recommendation:
Spend at least two to four weeks in this phase.
The insight you gain here directly improves your long term results.
Step Two. Comment First
Brands earn trust on Reddit by joining conversations that already exist.
Replying inside ongoing threads is the fastest way to build familiarity without overwhelming users.
Commenting allows you to:
Introduce the brand in a natural, helpful way
Solve problems users are already discussing
Understand how to match the tone of each community
This is the approach Reddit recommends for every brand.
Comments feel conversational, not disruptive.
They give you a chance to show expertise without forcing attention.
Strong early comments often lead to users engaging with you in future threads.
This improves visibility in both community voting and Reddit search.
Our point of view:
If you cannot comment in a way that adds value, you are not ready to post.
Step Three. Post Only When You Understand the Environment
Posting too early is the most common mistake brands make.
Once you understand the community and have already contributed through comments, you can begin creating posts that answer real needs.
Create posts that respond directly to themes you discovered earlier, such as:
Tutorials based on repeated questions
Integration explanations that clarify pain points
Product comparisons users keep asking for
Use cases grounded in actual Reddit discussions
Clear answers to misunderstandings you see frequently
These posts perform better because they reflect the real concerns of the community.
They also attract more comments, which increases the post’s visibility and long term SEO value.
Our recommendation:
Every post should link back to a question you saw during the listening phase. That ensures relevance.
Step Four. Create a Subreddit Only When You Have Momentum
Creating a subreddit on day one is rarely the right move.
Should you create a subreddit at the start?
No.
A subreddit performs well only when there is enough energy around your brand to sustain daily activity.
A successful subreddit requires:
Users who comment, ask questions, and share experiences without being prompted
Conversations that continue even when the brand is not leading them
Value that exists beyond product announcements
A patient approach, because healthy communities evolve over long periods
Traffic alone never grows a subreddit.
People stay only when they find ongoing value, connection, and shared interest.
Our recommendation:
Build credibility across existing communities first.
Launch your subreddit when you see consistent organic engagement, recognised brand presence, and a clear need for a central place where users can gather
How Brands Should Show Up on Reddit Without Being Rejected
Reddit rewards honest conversation, clear intent, and human presence.
It rejects anything that feels scripted, corporate, or promotional.
This means brands must show up in a way that matches real community behaviour.
The most effective approach is simple: act like a helpful person, not a marketing department.
Use Real People, Not Logos
Reddit users judge credibility by voice, tone, transparency, and consistency.
They do not trust anonymous brand logos because they do not understand who is speaking, what the motive is, or whether the person behind the account understands the product.
Real individuals perform far better.
Example. Sonos and the “Keith from Sonos” Approach
Sonos built trust across multiple audio communities by introducing a single person who replied openly to questions.
Keith answered:
Setup problems
Troubleshooting issues
Product differences
Technical explanations
Compatibility concerns
He used normal language, not corporate copy. He kept showing up.
When people realised he genuinely solved problems, users began tagging him in threads.
This created a recognisable help identity that strengthened brand perception without feeling promotional.
Example. Databricks and Engineer Moderators
Databricks allowed their engineers to moderate their community and answer questions under their own names.
This created instant clarity:
This is a real engineer who works on the product.
This person can give accurate technical answers.
Users trust information when they understand the speaker’s role.
This also reduced misinformation because the engineers could correct misconceptions early.
Why This Works Across All Categories
People want expertise, not marketing.
A real human representative can:
Share context
Admit limitations
Ask follow up questions
Provide workarounds
Offer transparency
None of this is possible when a brand hides behind an anonymous logo.
Our recommendation:
Choose one spokesperson first. Make them consistent. Let the community learn their voice and personality before adding more accounts.
Does Karma or Account Age Matter on Reddit
Karma helps a little, but value matters far more.
An account with clear, useful answers will outperform an aged account with no contribution.
Why Karma and Account Age Matter Less Than People Assume
Many brands worry that a new account will be ignored or downvoted.
This is not how Reddit works.
Redditors care more about:
Whether the comment solves the problem
Whether the tone feels natural
Whether the answer respects the community
Whether you return to help again
Whether you respond quickly and honestly
A two hundred day old account with helpful responses will be treated better than a six year old account that adds no value.
Use Cases That Show Value Outperforming Karma
Software onboarding communities
New accounts that explain specific integrations or error messages earn immediate upvotes because users want fast, correct information.
Health and wellness communities
If someone explains dosage schedules, timing tricks, or side effects clearly and calmly, users reward the answer even if the profile is new.
Finance communities
If a brand explains fees, authentication, or approval logic transparently, users appreciate the clarity more than the karma score.
Productivity and work tools communities
If someone breaks down features or shows hidden settings, the comment rises based on usefulness, not account age.
Why New Accounts Can Even Be an Advantage
A new account lets you:
Build a clear identity from scratch
Avoid old comment history that may not match the brand voice
Create a track record tailored to your category
Establish consistent tone and expertise
Your first fifty comments matter more than your first five years.
Our recommendation:
Do not wait to accumulate karma before engaging.
Start sharing value immediately.
Your karma will grow naturally as users reward good answers.
How Organic Reddit and Paid Reddit Work Together
This is where high performing Reddit marketing strategies differ from old approaches.
Use Paid to Amplify Organic, Not Replace It
Paid ads on Reddit work best when used to promote:
AMA threads
Educational posts
High performing discussions
Category insights
Paid ads do not create community trust.
Organic does.
Organic content creates long lasting SEO and AI visibility.
Paid expands reach.
How to Combine Paid and Organic on Reddit
Create organic posts that solve real problems, then use paid ads to boost those posts into relevant communities for more reach and long term citation value.
How Organic Reddit and Paid Reddit Work Together
A strong Reddit strategy uses organic content to build trust and uses paid promotion to increase reach.
Brands that treat paid and organic as separate channels miss the strongest advantage Reddit offers.
The two sides work together, and when used correctly they reinforce each other.
The highest performing Reddit marketing strategies all follow one rule:
Organic creates credibility. Paid creates distribution.
Use Paid to Amplify Organic, Not Replace It
Paid ads do not earn trust on Reddit. They earn visibility.
Organic activity earns trust, authority, and long term presence in both Google and AI answers.
The most effective use of Reddit Ads is to promote organic content that already performs well or solves a problem your audience repeats.
Examples that work extremely well include:
AMA threads that allow the community to ask open questions
Educational posts that explain setups, integrations, or features
High performing discussions that already received strong engagement
Category insights that help users compare tools or understand workflows
Support explanations that answer questions the community asks often
Promoting these types of posts creates a feedback loop:
Organic activity builds credibility
Paid ads bring more people into the discussion
The thread gains more comments and more authority
Google and AI tools detect the engagement and treat it as a trusted reference
This is the new form of search optimisation inside Reddit.
Why Paid Works Better When the Thread Is Organic
Organic posts have clear advantages:
Users see them as genuine contributions
They live on your profile permanently
They can be indexed by Google
AI systems can cite them in future responses
They create long term brand presence
Paid posts are temporary.
Organic posts are permanent.
When you promote an organic thread, you combine permanence with reach.
What Brands Should Avoid
Many companies try to run paid campaigns before they have any organic presence.
This leads to:
Low engagement
Negative feedback
Poor comment quality
No long term impact
No AI visibility
Without organic trust, paid ads feel like interruptions instead of contributions.
Our recommendation:
Make organic posts the asset.
Make paid ads the amplifier.
How to Combine Paid and Organic on Reddit
Create organic posts that answer real user questions, then use paid ads to boost those posts into relevant communities. This increases reach, strengthens community trust, and creates long lasting content that can rank in Google and appear in AI generated answers.
This approach gives you both immediate visibility and durable credibility across the entire platform.
The 2026 Reddit Marketing Playbook Checklist
Below is the full framework in a structured SEO friendly list.
Step by Step Summary
Use Reddit Pro for social listening
Track keywords for your brand, competitors, and category
Analyse sentiment and pain points
Comment in existing threads
Build trust with real human identities
Post after you understand community norms
Launch a subreddit only when you have momentum
Use paid ads to amplify organic threads
Focus on ongoing contributions, not announcements
Treat Reddit as long term, not a campaign channel
How does the Reddit algorithm work
Reddit ranks posts based on subreddit choice, user votes, comment activity, relevance to the community, and freshness.
Users see content because the community voted it up, not because Reddit wants to push it.
What Determines Visibility
1. The communities a user follows
Reddit first decides what to show you by looking at the communities you joined.
If you follow r productivity or r sales, you see content from those communities before anything else.
2. Upvotes and downvotes
Votes act as a community filter.
A post with strong upvote activity rises inside the subreddit and gains more impressions.
A post with early downvotes disappears quickly.
3. Comment depth and quality
Threads with active discussion rise because Reddit sees them as more helpful.
Comments that spark conversation often help the entire thread climb.
This is why AMA threads and teaching posts perform well. They attract continuous interaction.
4. Early interaction in the first minutes
Early votes and early comments play an important role for visibility.
If a post gains momentum quickly, the community pushes it to more users.
5. Relevance to community rules and culture
If the tone matches the community, the post earns more support.
If the tone feels sales driven or misaligned, users downvote it instantly.
6. Freshness with long term value
Reddit gives new posts a short discovery window.
After that, only votes and comments keep the post active.
However, some posts remain discoverable for years through subreddit search and Google search.
Why this matters for brands
A brand can reach the top of a subreddit only through value and participation.
No trick replaces community approval.
This makes Reddit one of the most honest platforms for feedback and visibility.
Why Reddit Is Now Essential for SEO and AI Visibility
Google and AI models rely on Reddit because it contains natural user language, genuine product experiences, and trusted community feedback. Brands that appear in Reddit threads gain stronger SEO presence and more AI citations.
1. Reddit powers Google results
Google’s AI Overviews pull Reddit conversations for thousands of search queries.
People searching for product comparisons, tutorials, reviews, and troubleshooting often see Reddit answers first.
This happens because Reddit threads contain:
Real user phrasing
First hand experience
Clear context
Specific examples
Google treats this as trustworthy information.
When your brand appears in these discussions, you gain:
Visibility in search results
Higher relevance for long tail keywords
Increased discovery for mid funnel buyers
AI tools use Reddit as a credible information source
ChatGPT, Perplexity, and Claude ingest Reddit content to train their models.
This means any active Reddit thread can influence how AI tools describe your category or your brand.
If Reddit users explain your product clearly, AI tools often reflect that explanation.
If Reddit conversations contain misconceptions, those can also appear in AI answers.
This is why brands need an active presence on the platform.
Active participation helps shape:
How AI explains your features
How AI compares you with competitors
How AI guides users toward your product category
3. Reddit posts last longer than social media content
Reddit threads remain searchable for years inside Google.
Unlike social posts that disappear in days, Reddit posts:
Build long term SEO value
Gain ongoing traffic
Continue receiving comments
Influence new search queries over time
This long shelf life makes Reddit one of the most cost effective SEO channels.
4. Reddit language improves your website SEO
Reddit shows you the exact language buyers use when researching your product.
This language often differs from the terms brands use.
When you rewrite landing pages and blog posts using real Reddit phrasing, you improve:
Search alignment
Topical relevance
Feature clarity
User intent matching
This leads to stronger rankings and higher conversions.
5. Reddit creates rich data signals that influence authority
Search systems respond well to:
Real discussions
Explained problems
Clear experiences
Authentic feedback
Reddit provides all of these, which strengthens the authority of your brand across search and AI environments.
The Brands That Respect Reddit Win
Reddit is now a core part of modern discovery.
It powers purchase decisions, influences trust, shapes AI answers, and ranks across Google.
Brands that treat Reddit like a billboard fail.
Brands that treat Reddit like a community succeed.
Reddit rewards participation, not promotion.
Humility, not hype.
Consistency, not campaigns.
Reddit Marketing FAQ:
Q. What is the best way for brands to start marketing on Reddit
The best starting point is Reddit Pro because it reveals brand mentions, competitor mentions, and user conversations. This helps you understand what your audience cares about before you join discussions.
Q. How can a brand build trust on Reddit
Brands build trust by using real people instead of logos, replying to posts with helpful answers, and showing up consistently without pushing sales messages.
Q. Does karma matter for brand accounts
Karma matters less than people assume. A new account with valuable comments performs better than an old account with low activity.
Q. What should a brand post on Reddit
Brands should post tutorials, integration help, troubleshooting guides, comparisons, and educational content based on real user questions tracked through Reddit Pro.
Q. Should a brand create a subreddit
Only create a subreddit when your audience shows clear interest and you already have steady engagement across other communities.
Q. How do paid ads and organic posts work together
Organic posts build credibility. Paid ads expand reach. The strongest results come from promoting helpful organic posts to more people.
Q. Why is Reddit important for SEO
Reddit threads appear in Google search and capture long tail keywords. They give brands visibility for product questions, comparisons, and support topics.
Q. Why does Reddit matter for AI search tools
AI systems use Reddit data to answer questions. This means Reddit discussions can influence how AI describes your product or category.
Q. How does the Reddit algorithm rank posts
Reddit ranks posts based on upvotes, downvotes, comment depth, and relevance to the community. This makes community approval the main driver of visibility.
Q. How can brands avoid being rejected or downvoted
Avoid rejection by listening first, understanding subreddit rules, writing with a human voice, and sharing value before creating promotional content.
Q. How long do Reddit posts stay visible
High value Reddit posts remain visible through subreddit search and Google search for years, which gives brands long term visibility.
Q. Can Reddit help identify product improvements
Yes. Reddit often reveals recurring pain points, confusion, and feature requests that do not appear in traditional feedback channels.
People Also Ask
How do brands start marketing on Reddit
Brands start by using Reddit Pro to track brand mentions, competitor mentions, and category phrases. This helps identify user concerns before posting.
How should brands engage on Reddit
Brands should comment in existing threads with clear and helpful answers before creating their own posts. This builds trust with the community.
Do brand accounts need karma on Reddit
No. A new account can perform well if it provides value through consistent and helpful comments.
How do you grow a subreddit for a brand
You grow a subreddit by building organic engagement first, then launching a community when users already show interest and participate naturally.
How do paid ads support organic Reddit content
Paid ads amplify helpful organic posts so more users see them, which increases engagement and strengthens long term visibility.
Why do Reddit threads rank well in Google
Reddit threads contain natural user language and genuine experiences. Google surfaces them for product questions, comparisons, and troubleshooting.
Why does AI use Reddit content
AI systems reference Reddit because the conversations are natural and based on lived experience, which helps AI generate accurate and relatable answers.
How does the Reddit ranking system work
Reddit ranks posts based on community votes, comment activity, relevance, and freshness. The community decides what rises.
How can brands avoid negative reactions on Reddit
Brands avoid negative reactions by listening first, using a real voice, and contributing value rather than promoting products.
What makes Reddit effective for product research
Reddit contains detailed, experience based discussions that reveal real pain points, comparisons, and recommendations that buyers trust.
Sources & References:
Brandwatch. (n.d.). The ultimate guide to Reddit recommendations. Brandwatch. https://www.brandwatch.com/guides/reddit-recommendations/
Chiplaw Group. (2024). Reddit and Google enter into AI content licensing agreement. Chiplaw Group. https://www.chiplawgroup.com/reddit-and-google-enter-into-ai-content-licensing-agreement/
Reddit Inc. (2024). Recommendation journeys for products. https://connect.redditinc.com/hubfs/Recommendation%20Journeys%20for%20Products-%20REDDIT-2024.pdf
Reddit for Business. (2024). Recommendation journeys for products. https://www.business.reddit.com/blog/recommendation-journeys-for-products
Sprinklr. (n.d.). Reddit trends marketers should know. Sprinklr. https://www.sprinklr.com/blog/reddit-trends/
Tong, A. (2024, February 22). Reddit inks AI content licensing deal with Google, sources say. Reuters. https://www.reuters.com/technology/reddit-ai-content-licensing-deal-with-google-sources-say-2024-02-22/ Backlinko. (2025, September 24). Reddit user and growth stats. Backlinko. https://backlinko.com/reddit-users
Business of Apps. (2025). Reddit revenue and usage statistics. Business of Apps. https://www.businessofapps.com/data/reddit-statistics/
Convince and Convert. (2024). The Google plus Reddit partnership: What does this mean for your content strategy? Convince and Convert. https://www.convinceandconvert.com/social-media/the-google-reddit-partnership-what-does-this-mean-for-your-content-strategy/
Demandsage. (2025, May 23). Reddit statistics of 2025: Users and revenue data. Demandsage. https://www.demandsage.com/reddit-statistics/
Google. (2024, February 22). An expanded partnership with Reddit. Google. https://blog.google/inside-google/company-announcements/expanded-reddit-partnership/
LinkBuildingHQ. (2025, April 8). The expanded Google and Reddit partnership: What does this mean for the SEO community? LinkBuildingHQ. https://www.linkbuildinghq.com/blog/the-expanded-google-and-reddit-partnership-what-does-this-mean-for-the-seo-community/
OpenAI. (2024, May 16). OpenAI and Reddit partnership. OpenAI. https://openai.com/index/openai-and-reddit-partnership/
Reddit Inc. (2024, February 22). Reddit and Google expand partnership. Reddit. https://redditinc.com/blog/reddit-and-google-expand-partnership
Reddit for Business. (2025, November 5). Social listening for marketers. Reddit. https://www.business.reddit.com/blog/social-listening
Social Media Today. (2025, November 5). Reddit shares tips on effective social listening. Social Media Today. https://www.socialmediatoday.com/news/reddit-guide-social-media-marketing-ai-discovery/804787/
Sprout Social. (2025, April 14). Reddit marketing: How to reach and connect with your audiences. Sprout Social. https://sproutsocial.com/insights/reddit/
TechCrunch. (2024, May 16). OpenAI inks deal to train AI on Reddit data. TechCrunch. https://techcrunch.com/2024/05/16/openai-inks-deal-to-train-ai-on-reddit-data/
Wiggers, K. (2024, May 16). OpenAI strikes deal to bring Reddit content to ChatGPT. Reuters. https://www.reuters.com/markets/deals/openai-strikes-deal-bring-reddit-content-chatgpt-2024-05-16/
Sixth City Marketing. (2025, February 14). The state of Reddit and Google’s partnership in 2025. Sixth City Marketing. https://www.sixthcitymarketing.com/2025/02/14/reddit-and-google/
Columbia Journalism Review. (2025, October 2). Reddit is winning the AI game. Columbia Journalism Review. https://www.cjr.org/analysis/reddit-winning-ai-licensing-deals-openai-google-gemini-answers-rsl.php
Search Engine Land. (2025, February 13). OpenAI may pay Reddit seventy million dollars for licensing deal. Search Engine Land. https://searchengineland.com/openai-may-pay-reddit-70m-for-licensing-deal-451882
Comments